W3i’s New Mobile Platform Rewards Users for Installing Apps
App recommendation service W3i has just launched a new platform which targets mobile, to complement its existing PC and Web application recommendation services. The obtusely named W3i ” Ad-Funded Payment Platform ,” aims to help developers achieve both their discovery and monetization goals, the company says. To do so, it will reward users with virtual currency within free mobile applications …
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Microsoft Fights Apple Trademark on ‘App Store’
Microsoft is asking the U.S. Patent and Trademark Office to deny Apple a trademark on the name “App Store,” saying the term is generic and competitors should be…
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